Recipients are advised to start using the new wordmark on all new materials. Where the old wordmark was used, the new wordmark will take its place. The old wordmark will be phased out, not replaced. There is no set date for all changes to be implemented. This means: Existing materials or signage may still have… Continue reading What is the timeframe to have all the Guidelines changes completed by?
Resource: Visual Identity and Communication Guidelines
When will I be able to order new Employment Ontario materials from the Publications Ontario website?
New Employment Ontario decals are now available on the Publications Ontario website. New Employment Ontario signs will be available in September.
Should I update my website and social media?
Yes, all service providers are expected to adhere to the revised Guidelines.
What should I do with existing communication materials?
Existing communication materials can continue to be used until the stocks are depleted. All new communications material, however, must conform to the revised Guidelines.
Am I required to put up Employment Ontario related signage?
Signage is required for recipients that have the capacity to provide clients with information and referral services about all Employment Ontario programs, services and projects. This is required for recipients that deliver Canada-Ontario Job Grant, Employment Service, Literacy and Basic Skills, or Youth Job Connection/Youth Job Connection Summer.
What’s the difference between the acknowledgement line and the tagline?
The acknowledgement line is intended to acknowledge the contribution by the provincial and federal government in situations where the use of wordmarks is not feasible. The taglines are intended to create a positive, memorable phrase that helps clients identify the Employment Ontario brand. Recipients are encouraged to use taglines when developing their communication materials. This… Continue reading What’s the difference between the acknowledgement line and the tagline?
Do I use the wordmarks or the acknowledgement line?
All public communications and marketing products to promote programs must recognize the contribution by the provincial and federal government by utilizing the three wordmarks (Canada, Employment Ontario, and Ontario Trillium). In situations where the use of the wordmarks is not feasible, the following acknowledgement line can be used: English: This Employment Ontario (project, program or… Continue reading Do I use the wordmarks or the acknowledgement line?
Why is meeting the requirements for the Guidelines important?
The government of Ontario wishes to ensure that Employment Ontario has a clear, recognizable, and consistent brand identity in all its service delivery locations and that the identity is communicated through all its service delivery channels. The objectives of the Guidelines are: Clients should be able to easily identify an Employment Ontario location or delivery… Continue reading Why is meeting the requirements for the Guidelines important?
What’s new in the 2021 Visual Identity and Communications Guidelines for Employment Ontario Service Providers?
The new changes are: Palette: Introduction of a Secondary Colours Palette that are optional and considered to be complimentary to the primary colours. Web and Social Media: Updated guidance around web and social media including direction around developing a URL for recipients new to the Employment Ontario network and new social media handles for Facebook… Continue reading What’s new in the 2021 Visual Identity and Communications Guidelines for Employment Ontario Service Providers?